Shop Gal's Saturday Tale: The Case of the New Logo

 

 

So like most entrepreneurs, I have had to wear multiple hats in my business but the biggest hat I've worn (fashionably might I add) is my role as a curator. As a vintage fashion curator, the objective is to scour, hunt and discover quality gems to present to our clients, however what I learned is that sometimes the gems I find aren't necessarily merch to sell. Sometimes their gems of another kind. Gems that are special to the business as a whole. Here's the tale of one such gem(s) and its effect on our new logo.

 

During the process of revamping my brand, the time had come for me to consult and verbally express to my brand designer, Tamika/ @lovetlhayden, how I wanted the new logo for PSB to look. Truth is. I had no freaking inkling of a clue of how I wanted the new logo to look lol. I thought I did at one point and I even brought those supposed ideas to her in our meeting however when she actually drafted my ideas and I saw them computerized I hattttteddd them....so we were back at square 1. (Lord bless her heart for having the patience to deal with my indecisiveness lol) In reality I was just literally stumped. I mean I had created tons of mood boards for the new PSB Vintage on Pinterest and I even hand pasted together a few inspiration collages.... Yet and still I really couldn't visualize how I wanted it to look!

 

However, I was for certain about how I wanted it to feel and the words I wanted the logo to evoke, so I emailed her a list of those few words and told her to work her magic. (Which I should've just let her do in the first place; *flaw alert I'm really working hard to longer micromanaging people that I hire to help me & my business) Anywho, thank God for brand designers. They're really modern day magicians especially mine...because she literally emailed me back that ether I'm talking pure fire! It was so many gooood options presented that I really couldn't choose just one. Did I mention already how I'm a bit indecisive? Lol (I blame it on my libra-scorpio cuspian birthday, my intellectual libra side is always at odd with my emotional Scorpio side).

 

I knew I had to choose the best one to properly represent the brand. So I decided to unplug for a few hrs and come back to the task. While breaking I'm scrolling thru my Tumblr feed and that's when I see it. The gem. The image that inspired our logo. It was of the stylishly glamorous 1930s vixen Miss Domonique La Rue, aka Jasmine Guy's character in 1989's Harlem Nights. The image is soooo Old Hollywood Glam, so Va Va Chíc, so classic and feminine. Which happened to be same exact words I told my brand designer I wanted my logo to evoke ! Ding Ding! So I plug back in and review the font options she sent me and there it was, the beautiful swaying font that would become part of our logo. (Clearly my logo designer had nailed it before I even nailed it myself, told you...magician lol) So I correspond with her about my font choice and how Domonique La Rue/ Jasmine Guy is the logo inspo and a few days later I was sent our sub marks which I loved immediately. 

Jasmine Guy as Domonique La Rue in the 1989 film Harlem Nights

Jasmine Guy as Domonique La Rue in the 1989 film Harlem Nights

 

Of course the budding fashion historian in me wouldn't let that be the end to this gem story. I just had to hunt for La Rue's character inspiration so I immediately begin searching for images with the same aesthetic but that were actually from the 1930s and those that I found were simply fabulous. Vintage Vixens Miss Josephine Baker & Miss Jean Harlow instantly fed my fashion soul and ultimately fulfilled my hunt for my branding inspiration. Honey both off these ladies are serving va va chic on a platter. #StyleGoals

Ostrich feathers....silk and shimmering fabrics...tufted and fringed furniture #swoon. Just classic feminine glamour. Which is what I hope my customers feel when in contact with PSB Vintage and ultimately in the future, its the aesthetic I want to convey through our physical space whether it be a studio or storefront. Truly style that inspires I don't know what is. 

So there it is folks the case of the new logo was solved.Thanks to these images, operation revamp PSB was achieved........ I came across some true gems indeed. *tips my fashion curating hat

So comment below and tell me what you think of our new look!

xoxo, JassyVintageGeek

Work by Tamika Hayden/  @lovetlhayden

Work by Tamika Hayden/ @lovetlhayden

 

*Find more vintage style images that inspire by following our pinterest board, #StyleThatInspires

reBirthDay

Hello and Welcome

 

Im Jas, a Motown bred, Windy City living- cheese fry and froyo loving fashion history geek who also holds the titles as a happy wife, chic mother, fabulous daughter, awesome friend ( if I must say so myself )and last but not least the basis of this site, ladyboss of Pearled Shoebox Vintage.

Today is my business baby's 2nd birthday or shall I say reBirthday! But before I dive into the celebrations of the day I want to take it back to the start...Pearled Shoebox was this chic lil vintage & resale pop up store that I opened on this day back in 2014. At the time, PSB's product mix consisted only of shoes, handbags and a smidget of costume jewelry. I even coined a cute lil slogan to emphasize the shop's name "Where the shoes are the real gems".

During the past two years in business I've experienced highs, lows, delays, internal changes and just some real rough cringe worthy business owner blues that at one point  had me seriously debating on abandoning my dream business. ( No seriously, I completely ruined one particular date night by bursting out in tears thinking of my halted business ....talk about a buzzkill to a romantic evening of Japanese cuisine lol.) However despite the low moments, today I am excitedly choosing to press restart with a renewed focus, new outlook, new logo and new name (Well its the same name just an added word lol). I am happy to not only be adding vintage to the stores name but to also be adding clothing to our product mix! All of which will be from or inspired by my favorite style eras - 1940-1960s.  Which ultimately brings me to this wonderful blogging universe......

Regal Bombshell Vintage Dress :   Pearled Shoebox   ($65)

Regal Bombshell Vintage Dress : Pearled Shoebox ($65)

PSB Vintage's blog is first and foremost an outlet for me to find my voice, writing has always been the best method for me to effectively communicate without scrambling for words or stumbling over them completely nevertheless. (At times I can be a bit of a shy introverted extrovert.) Secondly its a place for me to dish all these dorky fashion history facts & oldie but goodies R&B lyrics I have stored in my head.  Thirdly, its a space that allows me to revel in all things glamorously vintage specifically black vintage glamour (Yes Im a true old soul indeed). Lastly, its a place for me to share my entrepreneurial journey as vintage shop gal and to showcase all the fabulous vintage fashions that are either in my shoppe or my vintage buddies' shops!

So ultimately I hope through this blog I can lend style inspo to the true retro loving gals out there and just build a community of vintage glam lovers. So please leave comments and lets chat! I look forward to connecting!

 

Happy reBirthday PSB Vintage....

 

Enjoy darlings,

 

xoxo 

 

Jassy Vintage Geek

Bear with me I'm still getting used to posing and being model-esque lol / Lipstick Printed Vintage Silk Scarf:   Pearled Shoebox  , $15

Bear with me I'm still getting used to posing and being model-esque lol / Lipstick Printed Vintage Silk Scarf: Pearled Shoebox, $15