Fashion History Friday : Floral Frenzy

For as far as back as I can remember when it's comes to fashion I would hear the term "what was once old is new again". As a teen I would come home from the mall raving about how I just scooped the hottest new trend and my mom would quickly correct me and tell me how she was wearing the same style back in such and such year. I heard this phrase so much coming up that as a know-it-all teen I just automatically filed it in my head as just another pretentious thing that "old folks" say lol. So when I arrived to college and found myself in a costume history class it was to my surprise that they really were telling the truth....everything that's new was once old. This is where my love for fashion history begin.

Fashion is a constant repetitive cycle, borrowing and adapting trends from the past and making them new. Its truly interesting to me. Therefore every other Friday I plan to give a little brief style history course. This evening's Fashion History Friday post (and our shoppe's gem) is dedicated to floral printed fashions....

80s Floral Blouse,  Pearled Shoebox Vintage,  $30

80s Floral Blouse, Pearled Shoebox Vintage, $30

Floral printed fashions have been one classic trend that really has never went out style since its inception hundreds and hundreds of years ago. Floral prints originates from the east and Asia; with floral silks from Japan & China and chintz (a glazed multi floral printed cotton) from India. Throughout history, traders brought fabrics with ornate floral designs to Europe where they sold for super high prices. Wearing these fashions were an instant status symbol.  Over time, European manufacturers began to replicate these floral fabrics to fit the European elite tastes at a cheaper price, and the rest is pretty much history.

In the US, floral prints, really took off in a big way during the Industrial Revolution, with textile production increasing exponentially, gone were the times of needing a master craftsmen to create flower motifs. Now these fashions could be easily accessed by women of all classes.

During the 1920's, with the growing emphasis on leisure and outdoor activities, floral prints for casual beachwear became available. Also during this time, new methods for printing fabrics were developed as well as an array of synthetic fabrics. These changes in fashion production meant that prices went down and people could obtain more clothes altogether - whether it was making it at home or buying them. Moving into the late 1940s through the 1950s, floral prints moved into everyday clothes for women, with the summer day dress being the most popular.

c. 1940s Street Style Shot

c. 1940s Street Style Shot

1942 Vintage Fashion Magazine

1942 Vintage Fashion Magazine

c 1954, Pinterest

c 1954, Pinterest

From then til now, floral prints continue to be iconic and truly have become a wardrobe staple in so many women closets. And its no surprise. They're pretty, symbolize femininity and just add a dash of loveliness to any piece! Dont you agree? Leave comments below are you a floral girl?

 

xoxo.

Jassy Vintage Geek

*Purchase details on this gem can be found here, in our etsy shop.

Floral Frenzy,  Pearled Shoebox Vintage , $30

Floral Frenzy, Pearled Shoebox Vintage, $30